College sports advocates press philanthropy to buffer NIL’s commercial pressure on women’s sports

UCLA forward Angela Dugalic, right, shoots over South Carolina guard Ta’Niya Latson, center, and South Carolina forward Joyce Edwards during the first half of the women’s National Championship Final Four NCAA college basketball tournament game, April 5, 2026, in Phoenix. (AP Photo/Ross D. Franklin, File)
NEW YORK (AP) — While interest in women’s sports is booming and Olympic sports organizers lock in preparations for the 2028 Summer Games in Los Angeles, advocates worry that…
Rebecca Brotherton
Rebecca Brotherton
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