GreenTree Hospitality Group Ltd. Reports Fourth Quarter and Fiscal Year 2025 Financial Results

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  • Total revenues for the fourth quarter decreased by 24.9% year over year to RMB 228.7 million (US$32.7 million)[1].
  • Net income was RMB-55.7million (US$-8.0 million)[1]compared to RMB-72.8 million for the fourth quarter of 2024.
  • Core net income[4]was RMB63.2 million (US$9.0 million)[1]compared to RMB57.8 million for the fourth quarter of 2024.

SHANGHAI, April 29, 2026 /PRNewswire/ — GreenTree Hospitality Group Ltd. (NYSE: GHG) (“GreenTree”, the “Company”, “we”, “us” and “our”), a leading hospitality and restaurant management group in China, today announced its unaudited financial results for the fourth quarter and fiscal year of 2025.

Fourth Quarter of 2025 Operational Highlights

Hotels

  • A total of 4,580 hotels with 327,060 hotel rooms were in operation as of December 31, 2025.
  • The Company opened 76 hotels and had a pipeline of 1,260 hotels contracted for or under development as of December 31, 2025.
  • The average daily room rate was RMB162, a decrease of 4.0% from RMB169 in the fourth quarter of 2024.
  • The occupancy rate was 64.7%, down from 68.6% in the fourth quarter of 2024.
  • Revenue per available room, or RevPAR, was RMB105, a 9.5% year-over-year decrease.

[1]  The conversion of Renminbi (“RMB”) into United States dollars (“US$”) is based on the exchange rate of US$1.00=RMB 6.9931 on December 31, 2025 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at https://www.federalreserve.gov/releases/h10/20260105/.

2. Adjusted net income is defined as net income excluding the impact by the exemption of fees from franchisees, impact from disposal of L&O hotel assets, impairment of goodwill and trademarks of restaurant business, impairment of assets, provisions for loan to franchisee loans, foreign exchange losses., and earnings from the disposal of investment.

3. Adjusted EBITDA (non-GAAP) is calculated as net income plus other operating expenses, income tax expense, share of loss in equity investees, net of tax, interest expense, depreciation and amortization, losses from investment in equity securities, other general expenses, and other expense, net, but excludes other operating income, interest income and other, net, gains from investment in equity securities, share of gains in equity investees (net of tax), and other income, net. The calculation of Adjusted EBITDA (non-GAAP) included in this report has been aligned according to the above mentioned definition.

4. Core net income (non-GAAP) is calculated as net income plus share-based compensation, losses from investments in equity securities (net of 25% tax), other expense(net of 25% tax), one-time fees and expense, income tax expenses related to dividend distribution, and other general expenses but excludes government subsidies (net of 25% tax), gains from investment in equity securities (net of 25% tax), and other income (net of 25% tax).

5. Each ADS represents one ordinary share.

Restaurants

  • A total of 191 restaurants were in operation as of December 31, 2025.
  • The AC (average check) was RMB38, a 17.8% year-over-year decrease.
  • The ADT (average daily tickets) was 88, down from 93 in the fourth quarter of 2024.
  • The ADS (average daily sales per store) was RMB3,312, a decrease of 21.8% from RMB4,234 in the fourth quarter of 2024.

Quarter Ended

 December 31,

2024

 December 31,

2024

 December 31,

2024

 December 31,

2024

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Revenues

Leased-and-operated

revenues

90,969,160

28,534,041

(207,412)

119,295,789

Franchised-and-managed revenues

148,174,447

4,759,771

152,934,218

Wholesales and others

1,026,363

31,759,229

(495,936)

32,289,656

Total revenues

240,169,970

65,053,041

(703,348)

304,519,663

 

Quarter Ended

  December 31,

2025

  December 31,

2025

  December 31,

2025

  December 31,

2025

  December 31,

2025

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Revenues

Leased-and-operated

revenues

85,005,220

21,237,340

106,242,560

15,192,484

Franchised-and-managed

revenues

104,151,920

954,557

105,106,477

15,030,026

Wholesales and others

724,362

16,926,284

(338,210)

17,312,436

2,475,646

Total revenues

189,881,502

39,118,181

(338,210)

228,661,473

32,698,156

 

2025 Financial Results

Year Ended

  December 31,

2024

  December 31,

2024

  December 31,

2024

  December 31,

2024

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Revenues

Leased-and-operated

revenues

437,521,898

159,326,153

-207,411

596,640,640

Franchised-and-managed

revenues

625,072,856

10,287,457

635,360,313

Wholesales and others

3,908,057

109,031,616

-1,500,428

111,439,245

Total revenues

1,066,502,811

278,645,226

-1,707,839

1,343,440,198

 

Year Ended

  December

31, 2025

  December

31, 2025

  December

31, 2025

  December

31, 2025

  December

31, 2025

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Revenues

Leased-and-operated

revenues

381,361,912

106,812,441

(241,982)

487,932,371

69,773,401

Franchised-and-managed

revenues

528,472,018

5,979,850

534,451,868

76,425,601

Wholesales and others

2,514,491

73,456,665

(1,002,001)

74,969,155

10,720,446

Total revenues

912,348,421

186,248,956

(1,243,983)

1,097,353,394

156,919,448

Total revenue

Total revenues were RMB228.7 million (US$32.7 million)[1],a 24.9% year-over-year decrease.

Hotel revenues were RMB189.9 million (US$27.2 million)[1], a 20.9% year-over-year decrease due to a 9.5% year-over-year decrease in RevPAR, the closure of 15 L&O hotels since the first quarter of 2025 due to lease expirations and strategic reviews. The decrease was partially offset by revenues from new openings.

Restaurant revenues were RMB39.1 million (US$5.6 million)[1], a 39.9% year-over-year decrease, mainly due to a 21.8% decrease in ADS and the decrease in the number of L&O stores.

Total revenues for the year ended December 31, 2025 were RMB1,097.4 million (US$156.9 million)[1], an 18.3% year-over-year decrease.

Total revenues from leased-and-operated, or L&O, hotels and restaurants were RMB106.2million (US$15.2 million)[1], a 10.9% year-over-year decrease. 

Total revenues from L&O hotels were RMB85.0 million (US$12.2 million)[1], a 6.6% year-over-year decrease. The decrease was primarily attributable to a 4.6% year-over-year decrease in L&O hotels’ RevPAR, the closure of 15 L&O hotels since the first quarter of 2025, and the reduction in sublease income resulting from the closure of L&O hotels, offset by revenues from the opening of 5 L&O hotels during 2025.

Total revenues from L&O restaurants were RMB21.2 million (US$3.0 million)[1], a 25.6 % year-over-year decrease. The decrease was mainly due to the closure of 6 L&O stores since the first quarter of 2025 and a 14.1% year-over-year decrease in L&O stores’ ADS. Same L&O store revenues in the fourth quarter of 2025 decreased by 10.4% year over year.

Total revenues from L&O hotels and restaurants for the year ended December 31, 2025 were RMB487.9 million (US$69.8 million)[1], an 18.2% year-over-year decrease.

Total revenues from franchised-and-managed, or F&M, hotels and restaurants were RMB105.1 million (US$15.0 million)[1], a 31.3% year-over-year decrease.                            

Total revenues from F&M hotels were RMB104.2 million (US$14.9 million)[1], a 29.7% year-over-year decrease, primarily attributable to a temporary waiver of RMB21.0 million of management fees for hotels facing business difficulties, and a decline of RMB6.9 million in membership revenues. The decrease was partially due to the amortization cycle started from the pandemic period three years ago, in which the sales of membership cards were historically underperformed. Excluding these impacts, revenues from F&M hotels decreased 10.9% year over year, due to a 9.6% decrease in F&M hotels’ RevPAR.

Total revenues from F&M restaurants were RMB1.0 million (US$0.1 million)[1], a 79.9% year-over-year decrease. The decrease was mainly due to a 10.9% decrease in ADS.

Total revenues from F&M hotels and restaurants for the year were RMB534.5million (US$76.4million)[1], a 15.9% year-over-year decrease.

Total revenues from wholesale and others were RMB17.3 million (US$2.5 million)[1], a 46.4% year-over-year decrease.

Total revenues from wholesale and others for the year were RMB75.0 million (US$10.7 million)[1], a 32.7% year-over-year decrease.

Total operating costs and expenses

Quarter Ended

 December 31, 2024

 December 31, 2024

 December 31, 2024

 December 31, 2024

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Operating costs and

expenses

Operating costs

139,910,728

59,854,076

(791,324)

198,973,480

Selling and marketing expenses

13,451,271

4,083,785

87,975

17,623,031

General and administrative

expenses

39,695,498

3,347,191

43,042,689

Other operating expenses

2,635,870

16,422

2,652,292

Impairment loss of goodwill

81,008,000

81,008,000

Impairment of indefinite-lived

intangible asset

39,072,000

39,072,000

Other general expenses

30,012,799

30,012,799

Total operating costs and

expenses

225,706,166

187,381,474

(703,349)

412,384,291

 

Quarter Ended

 December

31, 2025

 December

31, 2025

 December

31, 2025

 December

31, 2025

 December

31, 2025

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Operating costs and expenses

Operating costs

123,262,562

35,625,047

(338,210)

158,549,399

22,672,263

Selling and marketing expenses

11,805,604

2,001,482

13,807,086

1,974,387

General and administrative expenses

18,578,972

5,933,471

24,512,443

3,505,233

Other operating expenses

40,245,786

(57,902)

40,187,884

5,746,791

Impairment loss of goodwill

66,491,000

66,491,000

9,508,087

Impairment of indefinite-lived

intangible asset

17,331,000

17,331,000

2,478,300

Other general expenses

31,779,622

31,779,622

4,544,424

Total operating costs and expenses

225,672,546

127,324,098

(338,210)

352,658,434

50,429,485

 

Year Ended

 December 31,

2024

 December 31,

2024

 December 31,

2024

 December 31,

2024

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Operating costs and expenses

Operating costs

593,798,806

230,496,349

(1,707,841)

822,587,314

Selling and marketing expenses

55,028,196

12,556,863

67,585,059

General and administrative expenses

156,401,775

26,149,319

182,551,094

Other operating expenses

4,937,315

2,153,148

7,090,463

Impairment loss of goodwill

81,008,000

81,008,000

Impairment of indefinite-lived intangible

asset

39,072,000

39,072,000

Other general expenses

41,769,330

41,769,330

Total operating costs and expenses

851,935,422

391,435,679

(1,707,841)

1,241,663,260

 

Year Ended

 December

31, 2025

 December

31, 2025

 December

31, 2025

 December

31, 2025

 December

31, 2025

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Operating costs and expenses

Operating costs

552,869,547

162,768,869

(1,243,984)

714,394,432

102,157,045

Selling and marketing expenses

46,084,781

8,699,788

54,784,569

7,834,089

General and administrative expenses

111,872,466

18,589,380

130,461,846

18,655,796

Other operating expenses

50,188,458

1,543,018

51,731,476

7,397,503

Impairment loss of goodwill

66,491,000

66,491,000

9,508,087

Impairment of indefinite-lived

intangible asset

17,331,000

17,331,000

2,478,300

Other general expenses

82,874,509

82,874,509

11,850,897

Total operating costs and

expenses

843,889,761

275,423,055

(1,243,984)

1,118,068,832

159,881,717

Operating costs were RMB158.5 million (US$22.7 million)[1], a 20.3% year-over-year decrease.

Operating costs of the hotel business were RMB123.3 million (US$17.6million)[1], an 11.9% year-over-year decrease. The decrease was mainly attributable to lower depreciation and amortization, lower staff related costs, and lower consumable, food and beverage caused by the closing of 15 L&O hotels, partially offset by the rental increase caused by 5 new L&O hotels and the renewal of certain lease agreements.

Operating costs of the restaurant business were RMB35.6million (US$5.1 million)[1], a 40.5% year-over-year decrease. The decrease was mainly due to the closure of L&O stores.

For the year, operating costs were RMB714.4 million (US$102.2 million) [1], representing a 13.2% decrease.

Selling and marketing expenses in the fourth quarter of 2025 was RMB13.8 million (US$2.0 million)[1], a 21.7% year-over-year decrease.

Selling and marketing expenses of the hotel business were RMB11.8 million (US$1.7 million)[1], a 12.2% year-over-year decrease. The decrease was mainly due to lower staff related costs, and lower traveling and meal expenses.

Selling and marketing expenses of the restaurant business were RMB2.0 million (US$0.3 million)[1]., a 51.0% year-over-year decrease. The decrease was mainly due to lower staff related expenses, and lower sales-channel commissions.

For the year, selling and marketing expenses were RMB54.8 million (US$7.8million)  [1], an 18.9% decrease.

General and administrative, or G&A expenses were RMB24.5 million (US$3.5 million)[1], a 43.1% year-over-year decrease.

G&A expenses of the hotel business were RMB18.6 million (US$2.7 million)[1], a 53.2% year-over-year decrease. The decrease was mainly due to lower staff G&A staff related expenses, lower traveling and meal expenses, and lower consulting fees.

G&A expenses of the restaurant business were RMB5.9 million (US$0.8 million)[1], a 77.3 % year-over-year increase. The increase was mainly due to higher bad debt provisions for long-aged account receivables.

For the year, G&A expenses were RMB130.5 million (US$18.7 million)[1], a 28.5% year-over-year decrease.

Other operating expenses were RMB40.2 million (US$5.7 million)[1], mainly due to the disposal of L&O hotel assets. For the year, other operating expenses were RMB51.7 million, (US$7.4 million)[1], increased from RMB7.1 million in 2024.

Impairment loss of goodwill was RMB66.5million (US$9.5 million)[1] , a 17.9% decrease year over year. Impairment of indefinite-lived intangible asset was RMB17.3 million(US$2.5 million), a 55.6% decrease year over year. These expenses were impairment of goodwill and trademarks related to the restaurant business.

Other general expenses were RMB31.8million (US$4.5 million)[1], a 5.9% year-over-year increase. These expenses include provisions for loan receivables related to franchisee loans, and impairment of assets.

For the year, other general expenses were RMB82.9 million (US$11.9 million)[1].

Gross profit, defined as total revenues deducted by hotel and restaurant costs, was RMB70.1 million (US$10.0 million)[1], a year-over-year decrease of 33.6%. Gross margin was 30.7%, compared to 34.7% a year ago. The gross profit of the hotel business was RMB66.6 million (US$9.5 million)[1], a 33.6% year-over-year decrease. The gross profit of the restaurant business was RMB3.5 million (US$0.5 million)[1], a 32.8% year-over-year decrease. Gross profit for the year was RMB383.0 million (US$54.8 million) [1], a 26.5% year-over-year decrease.

Income from oper

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