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The new build on the corner of West AJ Highway and Economy Road – in what is referred to by locals as the Goodwill Shopping Center – will officially open as Dutch Bros Morristown on Wednesday, Jan. 11.

All Dutch Bros shops are company owned and locally operated. The operator for the Morristown location is Hannah Abraham.

“We’re so stoked to be here and can’t wait to introduce Dutch Bros to East Tennessee,” Abraham said in a release issued by the company.

Company representatives described the Lakeway Area as an incredibly welcoming community with many surrounding areas in which they foresee Dutch Bros being a good fit.

The company plans to open a shop in Sevierville in 2023 as well.

All of the Dutch Brothers locations are primarily drive-thru, according to the company’s marketing team.

At the Morristown shop, there will be a walk-up window that people will be able to order from as well.

Drinks available at the new location include specialty coffee, smoothies, freezes, teas, exclusive Dutch Bros Blue Rebel energy drinks and nitrogen-infused cold brew coffee.

The Morristown also offers a “secret menu” that includes different combinations of flavors that are able to be made in any Dutch Brothers drink.

A select menu of food is offered, including three types of muffin tops: chocolate chip, lemon poppyseed and orange cranberry. The company also offers a granola bar for sale.

The company roasts its own beans for all of the coffee products offered – the Morristown location will offer K-cups for sale and orders can be placed online.