West AJ Fastop to be torn down, rebuilt with Dunkin Donuts

The West Andrew Johnson Highway Fastop will be torn down and replaced with a state-of-the-art convenience store and Dunkin Donuts, similar to the one shown above.

The aging Fastop market on West Andrew Johnson Highway will be torn down and replaced by a 5,280-square-foot, state-of-the-art convenience store, with a bit less than a third of the space being devoted to a “next-generation” Dunkin Donuts franchise, Morristown developer Rod Isaacs has confirmed.

The new and improved Fastop market, which will be built on an expanded 1.3-acre lot, is scheduled to open in January, according to Isaacs, president of Isaacs Enterprises, the development company.

“We are very excited to raze and rebuild the Fastop location in front of Rural King at 2900 West Andrew Johnson Highway,” Isaacs said.

The convenience store, which will be open 24 hours and employ approximately 35 people, will feature a 12-pump, canopy-covered fueling station that will sell Shell gas, diesel fuel and conventional 100%, ethanol-less gasoline, according to the developer.

“This location will accept both Fastop Rewards and Shell Fuel Rewards, allowing customers many ways to earn discounts on fuel,” Isaacs said.

The 3.430-square-foot Fastop will also have an expanded merchandise selection, a 20-head fountain beverage machine, a roller grill grab-and-go food program and a 17-door, walk-in cooler that will include a large beer cave, according to Isaacs.

The store will be built 172 feet from West Andrew Johnson Highway, 102 feet farther than the current building. The fuel canopies will be about 60 feet off the roadway, according to Joshua Cole, a Morristown planner.

Customers will be able to pass into the 1,850-square-foot Dunkin Donuts store from the gas station without going outside. The Knoxville-based Bluemont Group LLC will own and operate the franchise.

“This will be our third location partnering with Fastop,” said Meghan Wolfinger, chief of the Bluemont chief development officer. “Our first two locations together – one in Clinton and the other in Murphy, North Carolina – have been very successful, so we are excited to continue the relationship.”

The next-generation Dunkin franchise that will be built on West Andrew Johnson Highway will include both inside seating and a drive-through, according to Wolfinger.

“The Dunkin in-store innovations will include a cold beverage tap system, digital kiosks and one dedicated to mobile pickups, allowing members of the DD Perks Rewards who order via the Dunkin mobile app to get in and out of the restaurant faster than ever before,” she said.

Bluemont Group owns and operates 42 Dunkin locations in Tennessee, Georgia, North Carolina and Alabama.

Isaacs Enterprises owns and operates 32 Fastop convenience stores in East Tennessee and Western North Carolina, and employs approximately 325 team members.