Abingdon, Virginia – Since 1992, Food City - in partnership with their customers has conducted their annual Race Against Hunger campaign to raise funds for local non-profit hunger relief organizations.
“Hunger is a serious problem throughout our region and Food City is proud to be a part of the Race Against Hunger,” Steven C. Smith, Food City’s president and chief executive officer, said.
The campaign began in October and will continue through November 28th. Scanable cards in the amounts of $1, $3 and $5 are available at each Food City checkout.
Customers wishing to make a donation simply select the desired dollar amount and it is added to their order total. 100% of the proceeds benefit hunger relief and charitable organizations throughout the region. Approximately 6 meals are provided for every dollar donated.
With every dollar contribution made, customers using their ValuCard are electronically entered for a chance to win their choice of a spectacular season of racing at Bristol Motor Speedway or a $2,500 contribution to the charity of their choice.
“Million of Americans need food assistance each year. The Food City Race Against Hunger is one way we can help those in need right here in our own area,” Kevin Stafford, vice president of marketing for Food City, said.
“Last- year’s program was another huge success, raising over $512,000. With the support of our loyal customers and associates, this year, we hope to raise even more to benefit our friends and neighbors in need,” Smith said.