The newest crown jewel of the Morristown downtown district was finally unveiled Wednesday afternoon.

The 1907 Brewing Co. , a setting in which to enjoy craft beers, conversation and much more, opened its doors to much fanfare.

From the opening time of 3 p.m., the brewery was “hop”ing.

Morristown native David Ellis, one of the owners of the brewery, was pleased with the first day.

“We started on the building in April of last year,” he said. “I think it’s a good turnout. I think Morristown has needed this for a long time.”

The owners didn’t have to go far to come up with the name for the brewery.

“The building was built in 1907,” Ellis said. “If you look at the third floor, there is a stone that says ‘1907.’ That’s how we came up with the name.”

Ellis thought that business would pick up in the evenings.

“I think it will be busier at 5 p.m. when it opens and people get off of work,” he said.

The brewery’s offerings will alternate its beer offerings often.

“We’ll have rotating taps,” Ellis said. “We’ll always have different kinds of taps.”

As time for the brewery to open came, there was a line down the sidewalk outside the brewery. There was also one protester across the street, but he had left after the business opened.

1907 Brewing Co. ’s hours are from 3 p.m. to 9 p.m. Wednesday through Thursday, 11 a.m. to 10 p.m. Saturday and 10 a.m. to 6 p.m. on Sunday. The brewery is closed Mondays and Tuesdays.