Morristown runs on Dunkin’.
With traffic stretching out onto East Morris Boulevard from Dunkin’s east Morristown location, demand for Dunkin’ doughnuts, coffee and breakfast sandwiches proved to be great.
Bluemont Group, LLC, operator of Dunkin’ partnered with the Isaacs family to open a second Dunkin’ location adjacent to a new FastStop Market on West Andrew Johnson Highway in front of Rural King. The ribbon cutting was held Tuesday, opening day, by the Morristown Area Chamber of Commerce.
Morristown City Councilman Tommy Pedigo was on hand to represent the city.
“On behalf of Mayor (Gary) Chesney and the city council, we want to thank Dunkin’ for solving our traffic problem on the east end of town,” Pedigo said. “We want to thank you all again for all you’ve done for our city. We know that you believe in our city, just like we believe in our city. We want to thank the Isaacs for what they have done to make this a beautiful venue.”
“Eleven years ago, when I was looking to become a Dunkin’ franchisee, the first grand opening I went to was the store in east Morristown,” said Dave Baumgartner, owner of both Dunkin’ stores in Morristown. “We want to thank the Isaacs, they’ve been a great landlord. This was our third partnership with them. We really like that. I couldn’t be more delighted to be here.”
Chief Operations Officer Casey Dout runs the west location. Acea Ferguson is the store manager.
“She is our point person and leader,” Dout said. “She will be the smiling face when you come in for coffee and doughnuts.”
The Dunkin’ Joy Foundation, whose mission is to take care of sick and hungry children, donated a $2,000 check to the Boys and Girls Club of Morristown.
“We have partnered a lot with the Boys and Girls Club of Knoxville,” Baumgartner said. “Now this is the first opportunity to do the same up here.
The new Dunkin’ store comes at an opportune time for the east Dunkin’ store. It will be remodeled to better serve customers on that end of town in February.
“We purchased that store about three months ago,” he said. “It will hopefully look similar to this one because this one has turned out to be great.”
There were reports of customers lined up as early as 3 a.m. in advance of a 5 a.m. opening to receive a promotional giveaway for the first customers.
The opening was Steve Amos’ first event as chairman of the Morristown Chamber.