South Marketing Group (SMG) is a full-service, boutique marketing agency serving Morristown and surrounding area businesses. SMG offers a holistic marketing strategy for small businesses that include social media management, public relations, graphic design, search engine marketing and optimization and videography. “Everyone at SMG brings something unique to the company, but we share a common goal: to deliver data-driven and creative marketing strategies to our clients,” said SMG founder and Morristown native Leigh Price Sempkowski.
Sempkowski began her career in 2005 in the Community Relations Department with the Tennessee Titans before moving to Georgia to pursue healthcare marketing. After her return to Morristown in 2012, she joined the Citizen Tribune and later served as Marketing Manager for Morristown-Hamblen Healthcare System.
Sempkowski started South Marketing Group because she noticed her colleagues and friends outsourcing their marketing needs to agencies that were out of state, and out of touch with the Lakeway Area community. Experienced in both traditional and digital marketing, Sempkowski decided to open her own firm in 2017. “I’ve learned a lot about owning and operating a small business from local business leaders like Ben Williamson of Lakeway Auto,” said Sempkowski. “He and Brett have been with South Marketing Group since day one and I’m grateful their small business took a chance on mine.”
South Marketing Group employees receive continuing education from top experts in the digital marketing industry. The SMG team has completed HIPAA training and has a variety of digital marketing certifications. Sempkowski is Facebook Blueprint certified for social media marketing which designates her with an advanced-level proficiency in various aspects of digital marketing with Facebook products. “Getting measurable results with social media can be challenging if you’re not properly trained,” Sempkowski said. “And Facebook and Google’s most recent rules and restrictions can seem overwhelming. That’s why I’m glad to stay on top of them on our clients’ behalf.”
South Marketing Group offers a whole team approach for clients with individualized marketing strategies. Each SMG team member is vital to the success of all clients. Members of the South Marketing Group team include Bobbie Odom, Vice-President; Brooks Gray, Creative Director; Mary Kathryn Coffman, Account Manager; Leslie Sexton, Account Manager; Ashley Burnette Davis, Content Writer; and Haleigh Raye Winstead, Marketing Coordinator.
SMG is also involved in the Lakeway Area community. Sempkowski serves on a variety of boards, volunteers with her church, helps organize and execute Chamber events, and consults with many area non-profits. South Marketing Group was the 2018 Morristown Area Chamber of Commerce Horizon award recipient and the 2020 Business of the Year.
“My husband, Blake, and I have deep roots in this community and want to see Hamblen County businesses succeed,” added Sempkowski
South Marketing Group is located at 1329 West Andrew Johnson Hwy in Morristown.