LOS ANGELES--(BUSINESS WIRE)--Oct 9, 2019--

Bella Thorne, the artist, actress, musician, best-selling author, director, entrepreneur and long-time cannabis enthusiast, has joined forces with Glass House Group, one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S., through its cultivation division Glass House Farms, to launch Forbidden Flowers, a new cannabis and CBD brand.

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Bella Thorne, the artist, actress, musician, best-selling author, director, entrepreneur and long-time cannabis enthusiast, has joined forces with Glass House Group, one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S., through its cultivation division Glass House Farms, to launch Forbidden Flowers, a new cannabis and CBD brand. Photo courtesy of Bella Thorne's Forbidden Flowers and Glass House Group.

The initial launch will officially kick off with a “Forbidden Flowers Tour”’ which will take place over the next seven weeks. Starting on Thursday, October 10, 2019, on the forbiddenxflowers Instagram page at 10:00 a.m. PT, the first retail location, where consumers can purchase products from the following day on Friday, October 11, 2019, will be revealed. Each Thursday following at 10:00 a.m. PT through Thursday, November 21, 2019, the forbiddenxflowers Instagram page will reveal a new retail location in California, where Forbidden Flowers products can be purchased the following Friday. At the end of the seven weeks, additional retail locations across the Golden State that will carry Forbidden Flowers, will be announced to fans.

“I have struggled with anxiety for many years, and weed was the one source I found for me to do the most healing. Because of the properties in weed, I have been able to cope with my anxiety in a natural way, rather than my doctors trying to fix it using prescription drugs,“ said Artist Bella Thorne.

“It’s been great spending time with Bella and getting to know and understand her as an individual before we created her brand together,” said Glass House Group Chief Marketing Officer Groovy Singh. “Her creative direction on Forbidden Flowers has been absolutely artistic and impressive. We’re proud to join forces with Bella in rolling out this sexy, enticing, high-quality brand that embodies her captivating spirit. The authenticity of what we are bringing to market together with Forbidden Flowers is what Bella handpicked at our grow, consumed and loved. At a time when more people are exploring the power of cannabis, we look forward to introducing a whole new community to the benefits of cannabis and to Bella sharing with her fans and consumers the ways she incorporates cannabis and CBD into her daily lifestyle.”

Bella worked intimately with Glass House Group to create Forbidden Flowers, which aims to give consumers the same rebellious, empowered feeling many consumers get when they consume cannabis. Today, despite the plant being legal in more than two-thirds of the U.S. in some form, cannabis consumers still face a variety of outdated stigmas. Recognizing that more new consumers are eager to become better educated about cannabis and CBD, Thorne plans to share the various ways she incorporates cannabis and CBD into her lifestyle, health and wellness regimes with her more than 21 million social media followers.

“Bella’s entire product line has been cultivated at our sun-powered, state-of-the-art facility in California using the same high-quality control and earth-friendly approach we are known and respected for,” said Glass House Group President Graham Farrar. “We brought some genetics that we grew specifically for Bella for this launch, and we’re confident that both our long-time customers and new consumers are going to love these new product lines.”

To fit any mood or setting, Forbidden Flowers ’ Indica, Sativa, Hybrid and CBD varieties will be available in stylish: glass jars eighths of flower; pre-roll five-packs; and pre-roll singles. Each Forbidden Flowers variety has been cultivated exclusively at Glass House Farms in Santa Barbara using coastal sun, organic standards and environmental sensibility to deliver uncompromising quality to consumers.

“We set out to engage a whole growing community of consumers embracing the cannabis and CBD market,” said Glass House Group CEO Kyle Kazan. “We’re pleased to have Forbidden Flowers join our growing portfolio of brands and to bring these products to consumers. We also look forward to rolling out more strategic brands and announcing partnerships in the future.”

About Bella Thorne:

Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-one has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 21.5M on Instagram, 6.9M on Twitter, 529k subscribers on YouTube. She is a force to be reckoned with and is just getting started.

About Glass House Group

Glass House Group is one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S. Its family of eco-friendly, community-conscious cultivation, manufacturing, brands and retail locations bring to market only the finest strains of cannabis and hemp using cutting-edge care, technologies and environmental sensibility to deliver uncompromising craft-quality strains, flower, extracts, pre-rolls, vaporizers, cartridges and apparel. As a leading brand-enabling company, celebrities, artists, athletes and influencers turn to Glass House Group to create powerful partnerships that reach new audiences and drive consumer engagement. Currently, Glass House Group is expanding its suite of companies, product lines and brands and is expected to see sizable growth throughout 2019 and beyond. For more information and company updates, visit https://www.glasshousegroup.com.

CONTACT: Media Contacts:

Glass House Group

Powerplant Global Strategies

Ellen Mellody

570-209-2947Bella Thorne

Shannon Barr

CEO/Owner

424-230-8220-main

424-230-8233-direct

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SOURCE: Glass House Group

Copyright Business Wire 2019.

PUB: 10/09/2019 12:59 PM/DISC: 10/09/2019 12:59 PM

Copyright Business Wire 2019.