It isn’t always easy for the generations of Americans to get along. Boomers are fighting with Millennials, leaving Generation X stuck in the middle again.
With all the bickering, it’s easy to forget sometimes that we have more in common, even from one generation to the next, than we do differences.
One uniting force is the excitement felt by a new generation of automotive technology, like the advancements developed at Ford through the years, that fits the needs of Boomers, Xers and Millennials alike. And it’s that excitement, coupled with the years of innovation Ford brings to the table, that keeps Rusty Wallace Ford Dealer Greg Voncannon coming into work every day motivated.
For the Silent Generation, who were born from 1927 through 1945, a new Ford meant the classic, utilitarian Model A stylish, which gave way to the Lincoln Zephyr and the Mercury brand. For this generation, which came of age mostly through the Great Depression and the Second World War, the Ford-Lincoln-Mercury brand was the height of achievement. It meant freedom and a chance to embark on their own adventure, make their own way in the world.
For the Boomers, who parents were returning from war and building an exciting new America in which success was affordable and available like never before, new choices arose between the utilitarian and luxury options available to the Silent Generation. The T-Bird, for instance, arrived in 1954, offering comfort and convenience. With its performance, design and distinctive porthole windows, the T-Bird became a classic.
Boomers, born from 1946 to 1964 also got to witness the birth of American muscle when the Ford Mustang arrived in 1964. One of the iconic cars of the generation, the Mustang remains one of the most popular models in the Ford family today.
Times were changing for Generation X, born in 1965 to 1981. A generation marked by the end of the 60s and the looming 70s gas crisis, the Ford for Generation X was the Fiesta, which debuted in 1976. The subcompact hatchback was cost and gas efficient, breaking the one year sales record of the 1965 Mustang.
For Millennials, born from 1981 to 2000, it was Ford’s growth into the SUV market, debuting Explorer in 1990 and the electric Ford Ranger in 1996. The multi-faceted abilities to go off-road or on long highway trips helped fit the needs of a changing generation.
Rusty Wallace Ford’s Voncannon explains that today’s Ford vehicles are more fuel efficient and safer than they’ve ever been. They offer technological advancements unfathomable to previous generations of car makers; taking the lessons learned from more than a century of building vehicles to meet the changing needs of America’s generations.
The Ford EcoSport, for instance, is designed to help you move freely. Its compact size and available intelligent 4WD are perfect for maneuvering new terrains. No matter where you go, EcoSport comes prepared and stylish with a comfortable interior and intelligent technology to help you take on the world.
Through the years, even when generations couldn’t find much to agree on, Ford bridged the generational gap.
-Sponsored by Rusty Wallace Ford.