The year 2020 has been hard on everyone and that includes car manufacturers.
With quarantine for multiple months taking place due to COVID-19, car dealerships saw less and less foot traffic on their lots and had to find ways to adapt to the ever-changing guidelines that were put in place. Money was undoubtedly lost, and the manufacturers have suffered.
However, for Rusty Wallace Ford in Dandridge, they have worked hard to find ways to get through it and accommodate customers.
Initially, Dealer Greg VonCannon implemented changes to make those who visited to the lot feel safe. VonCannon and his team have used, and are still using, federal and state safety measures, such as continuous cleaning of the dealership, setting chairs in the waiting area apart to abide by social distancing guidelines, are encouraging their workers to wear face masks and wiping down the cars after test drives.
For people wanting to stay at home but still go car shopping, Rusty Wallace Ford is providing home delivery to test drive and buy cars. They are also doing pickup of cars that need servicing and returning them back to you at a reasonable time.
To accommodate for the tough times, Ford Motor Company, along with Rusty Wallace Ford, have provided some of their best deals to date, to help their customers financially.
As far as production, COVID-19 came at a bad time for the automaker. Ford was getting set to launch their new F-150 pickup truck, their best-selling truck for over four decades. Approximately two F-150s are sold every minute. However, when COVID-19 hit, Ford was forced to take their launch of the truck online, holding it virtually. They also held their launch of the Bronco SUV virtually as well.
Despite this, the sales on the truck have done well. With people forced to stay at home for months at a time, chores around the house began popping up left and right. Realizing they needed more space to haul materials home from stores, people have been purchasing Ford trucks.
The manufacturing of vehicles has seen a dip as factories were shut down for a time, and therefore so has inventory as car sales continued at a consistent rate. However, Ford is seeing an uptick in preowned car sales. One Ford dealership even said that sales in the preowned market are the highest they have been in 20 years.
While it has been a struggle, Ford is not slowing down and is continuing to move forward in terms of production and manufacturing new cars. The automaker has made this possible by producing face masks and face shields for their own essential employees. The have also taken it further by expanding its efforts to design and produce urgently needed medical equipment and supplies for healthcare workers, first responders, and patients who are ill with the virus.
When you’re ready to find your next car and drive home happy, be sure to visit your local Ford dealer, Rusty Wallace Ford.
They are ready for you during this challenging time and will make your purchase a no hassle, no haggle experience.
They are located at 134 Sharon Drive in Dandridge and are open from 9 a.m.-7:30 p.m. on Monday-Friday and 9:00 a.m.-6:30 p.m. on Saturdays. If you have questions, you can call at 865-344-2270.
-Sponsored by Rusty