Advisor vs. Provider

Kevin Wisecarver, AFIS

Agribusiness Specialist

Strate Insurance Group

Farmers have advisors they turn to for help, wisdom, and ensuring their operation is running soundly. These advisors may include a trusted veterinarian, a feed and seed expert, or a knowledgeable Department of Agriculture extension agent.

If you know anything about farming, you know it’s a risky business. Every year, farmers deal with environmental uncertainties such as drought, flood, hail, pest infestation, price changes, crop yields, and more.

Who do farmers lean on for advice on managing their operational and financial risk?

I believe farmers should work with an insurance and risk management advisor to help them navigate the uncertainties of their industry and protect what matters most. This type of partnership is different than working with an “insurance provider.”

Here are three main differences between a farm insurance provider and a farm insurance advisor:

A farm insurance provider focuses only on insurance; a farm insurance advisor recognizes the importance of insurance as a way to transfer risk when something bad happens, but also has a broader skillset to suggest ways to mitigate your risk.

A farm insurance provider only asks you questions to fill out an application; a farm insurance advisor asks questions to identify and understand the risks that lie below the surface.

A farm insurance provider tries to fit your business into their model; a farm insurance advisor understands every farm is unique and finds the best market for the risk after learning the customer’s needs.

As an agribusiness specialist at Strate Insurance Group, my desire is to earn a farmer’s respect and trust so I can become a trusted insurance advisor. In an uncertain business, you need to be certain your operation is protected. Email or call me to learn more (kwisecarver@strateinsurance.com or 423-620-9042).