Barring any unforeseen issues, the newest location of Workout Anytime will open in mid October in Morristown according to Scott James, director of physical therapy, area developer and owner.
The 7-days-per week, 24-hours-per-day fitness facility will operate in a new building located alongside the Food City currently under construction in the Masengill Springs development on West Andrew Johnson Highway.
“We’ve been looking at Morristown for several years,” James said. “It’s a smaller market, where we like to be. The city has a fantastic family appeal. We live in Knoxville and like the fact that the new location will be just an hour away.”
The response from Morristown has been welcoming, even from the first hint at gym’s arrival.
“We are tickled to death with how it’s coming about, we can hardly stand it,” James said. “We’ve been getting phone calls and emails. That’s exciting for us. They already know we’re coming.”
James and his business partner, Steven Elliott, currently own Workout Anytime franchises in Cleveland and Madison and Huntsville, Alabama. They are the corporate developers for the state of Alabama. Both men are practicing physical therapists who have earned doctorate degrees.
“We’ve known each other for six or seven years through the physical therapy world,” James said. “I happened to visit a Workout Anytime and was impressed with the cleanliness of the gym. I called, and they put us in Cleveland almost immediately.”
The men want to offer the community more than just a workout facility; their goal is promote long-term health to the community in a positive atmosphere. Both men are very involved with their churches and plan to reach out the local churches in Morristown and become an optional life center for the churches that cannot afford to build their own.
“We play Christian music in our gym,” James said. “This is not a gym where you go to work out and bulk up. It’s an everyday gym for an everyday person.”
Workout Anytime Morristown also plans to support local charitable organizations.
“On a monthly basis, we will support a local charity with T-shirt sales,” James said. “We’ll support a different organization every month. We play to be very strong in the Morristown Area Chamber of Commerce, along with various other fundraisers that come along. For us, it’s all about being a part of the community. We don’t just want to operate a gym. We want to give back.”
Since the Workout Anytime will be accessible to members 24 hours per day, the entire facility will be under video surveillance. Staff will be on hand from 9 a.m. to 9 p.m. Monday-Friday, 9 a.m. to 5 p.m. Saturday and 1 to 5 p.m. Sunday. Members will use a key card to access the entrance doors during the remainder of operating hours.
The gym has a unique membership offering.
“There is no contract requirement for any services under our roof,” James said.
Referred to as an easy in, easy out arrangement, the gym offers memberships for $15 month to month. There are options to get premium access to tanning beds and hydromassage machines, available during staffed hours.
“For $25 a month, you can bring a friend,” James said.
He said pre-sales will begin around mid-August and a kiosk booth will be set up at College Square Mall. Closer to opening, on site trailers will offer information and pre-sales. The gym anticipates hosting a grand opening around Halloween.
The new facility will encompass 6,000 square feet and offer full restrooms, including showers, Matrix work-out equipment and specialized strengthening options, including a two-minute workout for the lower body.
“It is less impact than running,” James said. “We’ll have low impact machines, including the sit-down bicycle and the elliptical machines designed for those who have had heart attacks or joint replacements and those just starting a workout routine.”
Workout Anytime employs nationally certified personal trainers who offer individual and group personal training sessions, including boot camps for larger groups (additional fees apply) and nutritional support for those who request it.
The $15 per month membership qualifies an individual to receive a complimentary fitness evaluation from a Workout Anytime trainer, while the $25 per month premium membership offers a monthly evaluation from a trainer. Staff members will set up evaluation schedules.
“A personal trainer can create a specific exercise routine for members and teach you proper technique and form. When you exercise with proper form, you reduce the possibility of injury while getting the maximum benefit from your workout,” James said.
A personal trainer can also help you achieve your goals. If you’ve always wanted to lose that last 20 pounds, tone up your body, or just be a healthier person but you haven’t been able to get there on your own, a personal trainer can help keep you on track.
The premium membership offers availability to the Hydromassage beds, a form of heated massage that includes a powerful wave of water spanning the full width of an individual’s body. The process enables relaxation while remaining fully clothed. There are customizable pressure ranges, unlimited preset programs and water-thru-air technology to deliver maximum water massage pressure.
“You can enjoy a quick massage at the end of your workout without needing to book in advance,” James said.
Workout Anytime Morristown will offer the new reACT training system, the first rapid-eccentric-anaerobic strength and core trainer that offers a high-performance quad workout, plus increased balance and stability training without the impact issues that come from running.
The system offers three one-minute intervals (legs ache the next day) and non-impact (feet remain on the platform at all times), focusing on the eccentric muscle contractions (similar to muscle lengthening during skiing) rather than concentric contractions that most training equipment emphasizes.
“It’s great for running and sports. Use react for even two minutes, three days a week and not only will your quads, hamstrings and gluts be stronger, they’ll stay burn-free longer on the hill,” James said.
The Atlanta-based company was founded by fitness veterans John Quattrocchi and Steve Strickland and currently operates 57 units across the United States. The goal of their endeavor was to provide members with first-class fitness facilities at the lowest cost possible — their motto being, “think big, keep it simple and do it with integrity.”
-By Glenna Howington, Tribune Staff Writer