Belk has announced its bi-annual Kidfest activities will be held on Saturday, Aug. 9, from noon to 3 p.m. at all locations.
Activities include runway fashion shows featuring local children as models wearing Belk’s latest fashion trends and styles for kids.
The 2014 Kidfest is encouraging kids to get healthy and active, and the day will include sports games and an obstacle course. Other activities and entertainment will include refreshments, music, games, face painting, balloons and prizes, depending on location
Parents and legal guardians interested in having their children, ages 4-12, participate as models in the KidFest fashion at the Belk located in College Square Mall should call 423-585-5121.
Participating kids will receive 15 percent off any purchase in the children’s department.
Customers can save up to 40 percent off the entire stock of kids’ apparel during the event, excluding designer collections.
In line with the healthy lifestyle theme, Under Armour will also be hosting a design your own T-shirt contest for kids in participating stores. Participants ages 7 and up can use the markers, colored pencils and crayons provided at the event to enter the contest.
Charlotte, N.C.-based Belk, Inc. is the nation’s largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.
The belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family, along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.
Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ending Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.
-From Contributed Reports