Morristown Hotel & Suites aims to stand out

Posted on Saturday, May 31, 2014 at 6:20 pm


Participating in the recent ribbon cutting held at Morristown Hotel & Suites at 3304 West Andrew Johnson Hwy. are from left, Morristown Area Chamber of Commerce ambassadors Karen Crumbley, Bill Sanders and Mike Barnard, David Southerland, Chamber Chair Roni Snyder, General Manager Jet Patel, staff member James Walton, Assistant General Manager Lindsey Stone, Adren Greene, Chamber chaplain Gary Brewster and Chamber ambassador Aimee Ray.

Motorists who travel West Andrew Johnson Highway on a regular basis may pass by Morristown Hotel & Suites and not realize the business has a few hidden assets.

The longstanding hotel sits on a five acre site, with a large lawn and pool area just behind the front building where the main offices, lounge and restaurant are located.

The intention of Lindsey Stone, new assistant general and marketing manager, is to uncover the scenic outdoor area that, because it is surrounded by hotel buildings, remains basically invisible even to Morristown residents.

“Our goals are to restore and renovate,” Stone said during the May 2 ribbon cutting held to announce the hotel’s new membership in the Morristown Area Chamber of Commerce.

Stone has been on the job for nearly four months now and wants to help the hotel return to being a vital part of the community. The hotel was known as the Holiday Inn for decades and more than once played host to music industry performers who wanted to stay out of the limelight when performing in the region.

In addition to the main building which houses hotel rooms, there are 12 cottages on site that resemble small cabins and each include one bedroom with a king bed, a full kitchenette and a sofa bed. The usual stay for occupants is from one to three months. Along the back of the property are the two-room suites, with some featuring Jacuzzis.

Jet Patel has been owner and chief operator since January 2013.

“There’s been a lot of change since I’ve been here,” Patel said. “We are trying to make it like the old Holiday Inn, trying to make it better.”

The team of Patel and Stone will re-open the pool for the 2014 season (it’s been closed for several years), and will re-open the lounge, too.

“We are looking for someone to do Karaoke,” Patel said.

According to Stone, the hotel will offer affordable rates, along with improving amenities to keep customers happy. A current contract with National Fitness offers free workouts to hotel customers.

“We want to make it look nice, take care of people and give back to the community,” Stone said.

Contracts with Food City, Wal-Mart and JTEKT to house construction workers have helped build growth. Patel said average annual sales of $380,000 jumped to $620,000 in 2013 and he expects around $720,000 in 2014.

The banquet room has been rented out on a regular basis and Patel said, “Every Saturday, we have lots of activity going on.”

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-By Glenna Howington, Tribune Staff Writer

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