About to Rock? Salute rock history at Pigeon Forge’s new cafe

Posted on Saturday, May 24, 2014 at 10:57 pm

Hard Rock

Pigeon Forge Mayor David Wear celebrates the Hard Rock Cafe’s opening with one of the first Hard Rock Cafe Pigeon Forge T-shirts. The Hard Rock recently opened at the former Tony Roma’s location after leaving Gatlinburg.

On Tuesday, May 20, Hard Rock opened the doors of its newest location — a 12,000-square foot cafe at 2050 Parkway in Pigeon Forge. The opening marks the relocation of the Hard Rock Cafe in Gatlinburg, previously located at 515 Parkway.

“The new Pigeon Forge cafe places us in a more strategic location, allowing us to serve even more guests in a larger space.

Additionally, the new location’s interior design style will more accurately reflect our brand’s fresh and contemporary atmosphere,” said Calum MacPherson, area vice president of Cafe Operations (North America) for Hard Rock International. “We have enjoyed the opportunity to serve the residents and guests of the Eastern Tennessee region for more than 14 years and will continue to do so.”

Hard Rock offers Pigeon Forge locals and guests an experience fit for a rock star in a new state-of-the-art facility showcasing Hard Rock’s updated look and latest technology.

The new location continues to feature authentic American fare and one-of-a-kind memorabilia from local and national artists, including the iconic Dolly Parton, Taylor Swift, Florida Georgia Line, Katy Perry, among others.

The new Hard Rock Cafe location seats 302 guests, features private event space, free parking, patio seating, live music stage, and an interactive Rock Wall Solo — a 52-inch high-resolution interactive touch wall that enables fans to virtually explore the world’s greatest music memorabilia collection. Hard Rock leases the site from Fee-Hedrick Entertainment.

The new Pigeon Forge cafe follows a relocation model used on some of Hard Rock’s most successful properties in cities like New York, Boston, Honolulu, New Orleans and Los Angeles.

Guests can expect a seamless transition while the cafe’s management and staff continue to provide a high-level of quality service and an overall A-list experience.

Committed to supporting live music and emerging artists around the globe, Hard Rock International hosted more than 25,000 live music events worldwide in 2013.

The brand continues its dedication to live music and support of up-and-coming artists in 2014 with programs like the Hard Rock Rising Battle of the Bands, providing a forum for today’s hottest new talent.

With a total of 180 venues in 55 countries, including 140 cafes, 19 hotels and nine casinos, Hard Rock International is one of the most globally recognized companies.

Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.

Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.

For more information on Hard Rock International, visit www.hardrock.com.

-From Staff Reports

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